I found out about this beer company while leafing through an old issue of MOJO magazine from 2006. The German brewery that makes Bitburger beer is apparently into quirky and creative ad campaigns. This one featured several different ads, each with a cropped off image for the viewer to attempt to comprehend. The above picture is a screen shot from their old website and features the same ad I saw in MOJO. The tagline isn't so much an invitation as it is a suggestion of exclusivity: Not Everyone Will Get It. OK, so this beer isn't for everyone BUT if you can figure this ad out then maybe you'll feel good enough about yourself to drink this (doubtless expensive) swill from Deutschland. The great irony of course is that the more beer you drink the less sense these ads will probably make to you. Despite the not-so-vague suggestion of elitism, I still like the campaign. The enlarged image, by the way, is a cropped off "I ♥ Beer" slogan. Yes, I figured it out by myself.
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