Foldy-things

One time, I told a work colleague of mine that I had shopped at Ann Taylor Loft. At this he quipped, “Oh yeah? Did you see my mom there?” And I replied, “Bite me.”

So, this is Loft’s most recent mailer.  They have recently dropped “Ann Taylor” from their name, presumably to combat the stereotype—previously illustrated—that they cater only to middle-aged frumps in pantsuits.

I like the layout here because the whole front panel is taken up by a single image, unsullied by postage and address info.  It’s very simple (with half as many panels as we will be working with), and the color palette is real purdy. I used it this weekend and purchased a very nice, very YOUTHFUL pair of black corduroys, thank you very much.

 

I love the lasso tool . . . and flying cats also.

Sane or Not?

Just found this on the John Stewart Rally to Restore Sanity/Fear website. Is someone in our class responsible? Come on, you know one of you totally is....

A Very Long Layout

This layout came from a 2002 issue of National Geographic Traveler. The article, also the cover story, is devoted to the island of Bali in Indonesia, a colorful Hindu dot in a sea of other islands that comprise the region. Excepting the fact that I love Balinese culture and it's at the top of my list of places I want to travel, I also think it's a really well put together visual piece. All of the photographs are very large, and many spread across both pages. There is a chromatic unity to the piece, with green, orange, and red providing a nice split-complimentary palette, and I like the enormous burnt orange drop-cap letters that designate the various sections of the piece. The photographs are at once intimate, candid, and sublime. I don't know about you, but I want to go!!!

Indesign and 502

Other than some very rudimentary (and very auto-didactic) experiences with older versions of PhotoShop, this stint with InDesign was my very first introduction to any of the creative suite software. I felt immediately in over my head and overwhelmed with the complexities of the program. I do feel like it came together for me a little bit towards the end, however, and whatever knowledge I have managed to retain will probably inform the travel layout project a great deal. InDesign tools aid me in manipulating how text and images interact with each other in ways more precise than I've ever imagined possible.