Foldy-things

One time, I told a work colleague of mine that I had shopped at Ann Taylor Loft. At this he quipped, “Oh yeah? Did you see my mom there?” And I replied, “Bite me.”

So, this is Loft’s most recent mailer.  They have recently dropped “Ann Taylor” from their name, presumably to combat the stereotype—previously illustrated—that they cater only to middle-aged frumps in pantsuits.

I like the layout here because the whole front panel is taken up by a single image, unsullied by postage and address info.  It’s very simple (with half as many panels as we will be working with), and the color palette is real purdy. I used it this weekend and purchased a very nice, very YOUTHFUL pair of black corduroys, thank you very much.